Guy Winch
Psychologist, author, and TED speaker. Known for advocating that emotional health deserves the same serious attention as physical health — a field he calls emotional hygiene. His 2014 TED Talk "Why We All Need to Practice Emotional First Aid" has over 16 million views. His 2017 follow-up, "How to Fix a Broken Heart," became the basis for a book of the same name.
His clinical practice spans 20+ years. The core argument running through his public work: we treat emotional pain as something to wait out, when it actually responds to specific, active interventions — the same way a physical injury responds to treatment rather than just time.